Our Man in the Fifth
CASE 01/WHOLE HOUND ACADEMY /DOG TRAINING

No leads in a month. Page one in two weeks.

A stalled dog-training business, back on the front page of Google and booking again inside a fortnight.

Client
Whole Hound Academy
Sector
Dog training
Brief
Stalled leads, lost search rankings, a site that didn't sell anything
Duration
2 weeks to first results
Tools deployed
01Turnaround 03Web & Growth 05Ops & Governance
01THE STATE IT WAS IN

Whole Hound had gone a full month without a new enquiry. The site had slipped off the front page of Google for the searches that actually bring dog owners in.

It was built on Wix, and it showed. The design didn't sell the training, the sales journey went nowhere, and the booking flow lost people before they could even think about buying. A good business with a leak at every stage.

02WHAT I DID

I modelled the client avatar, understood the buyer journey and rebuilt the marketing site around the way people actually choose a dog trainer, and fixed the terms it needed to rank for.

Bookings came off Wix and onto Acuity, set up so an enquiry turns into a booked session without anyone dropping out along the way. Then I built out the email toolkit, so that the email list stopped going cold.

Design, search, booking and follow-up, sorted as one job rather than four.

03THE RESULT

Inside two weeks the site was back on page one of Google, sitting at number two for its target keywords. New business landed at roughly five times what it had been.

Same business, same trainers. The difference was a site that sells and a booking flow that holds.

Before: the old Wix site, still branded as the new home of Avon Dog Services
PLATE 1 · BEFORE · WIX SITESCREENSHOT
After: the rebuilt Whole Hound Academy marketing site
PLATE 2 · AFTER · MARKETING SITESCREENSHOT

View the live site →

01
New business
022 wks
To page one of Google
03No.2
For target keywords