One operator, twenty-five years, the whole toolkit.
CEO, founder, operator and author. I've spent a career across finance, sport and consumer products, watching the British world of work falter and building the things that put it right.
I'm the person a business brings in when something is stuck, broken or badly sold. I go in, work out what's actually wrong, and rebuild the people and commercial engine. Websites and growth, custom AI tools, operations, governance, leadership, and the clean exit when it comes.
Fast, hands-on, and built to keep working after I leave. The work speaks for itself.
Twenty-five years operating across finance, sport and consumer products. An MBA from Quantic and a degree in International Relations from Kent. Ten years of reserve and cadet service, and a Queen's Jubilee Medal.
And, a while back now, a life in music, writing, performing and recording songs that made it onto MTV2 and Radio 1. It's an unusual mix, and that's the point. I've sat in enough different rooms to spot what everyone else is missing quickly.
These days I'm CEO of TrueMind, building Edge, the Operating System for Elite Human Performance. And I wrote The Cognitive Shock, on what AI is doing to the British economy and what we must build in response.
The consultancy is where I put the same operating instinct to work on other people's businesses.